7/9/2023 0 Comments Dropbox logo historyIt's about separating yourself from the competition and getting more people to turn your way. In today's episode, we're going to discuss a tension that is at the heart of many rebrands the mere nature of branding is about standing out. Hey, everyone, welcome to a change of brand show featuring behind the scenes stories of rebrand glory, drama, or disaster. And as you evolve and grow, you can find something that is a harmony, you know, a melody that is going to play multiple notes, and still be familial, to your brand. And then eventually you're going to move towards a chord, you know, and you're going to be able to play a few notes. And they want to hit that over and over again until they can, you know, become more established. You know, when a brand starts out, typically they just hit one note.
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